Account Director

Location / London

Date / August 23, 2019

Core Duties/Responsibilities

MRM//McCann is a global multi-award winning integrated, digital and direct marketing agency with 40+ offices across North America, Latin America, Europe, the Middle East and Asia-Pacific.


We focus on creating meaningful connections between brands and their customers and we achieve this by having all the right people in one place and working with clients and agencies in a spirit of total collaboration.


This philosophy guides our approach to creating moments that matter to both people and brands. Through data infused insights and engaging creative that is enabled through technology, we build seamless, connected experiences that result in profitable relationships.


As part of McCann World Group and the Interpublic Group, we have all of the benefits of being part of a world-class network while retaining the culture and entrepreneurial spirit of a smaller agency.



About the Client Services Team


The client services team is central to the agency’s delivery of campaigns and projects for our clients. The Account Director has direct responsibility for their clients and as such is the face of MRM McCann, leading a client team on a day-to-day basis.



The Role


We are looking for an Account Director with experience in delivering CRM, digital and data projects for clients. Experience working with an automotive brand would be a real plus.


The Account Director will lead delivery and business development for an automotive client, driving client revenues, motivating and inspiring a brilliant team and delivering CRM strategy, effective creative and performance reporting to the clients business.  To help drive broader agency growth through new business, as well as via client growth. To proactively lead the recruitment, development and retention of the best people for your account and the business as a whole.



Key Responsibilities  


Commercial and Financial

  • Be the lead strategic adviser to your client(s) and the ‘go to’ person for helping them with their business issues
  • Lead your junior account team and the wider client team in the planning to develop proactive and responsive strategic proposals which drive demonstrable value for your clients
  • Identify and develop relationships with key budget holding clients across their business, seeking opportunities and developing plans for business growth within your accounts
  • Develop and nurture relationships with people in partner agencies
  • Be accountable for client revenue targets across your account – in terms of forecasts, the buck stops with you – you need to take responsibility for them, anticipating and reacting rapidly to changes in your clients business which impact on revenue


Account and Project Organisation and Management

  • Work with your account team and the wider client team as you would your own mini agency – it is your role to make sure everything is running smoothly
  • Lead and motivate your account team to deliver first-class account management, ensuring projects delivered are of a high standard, on budget and meet company margin
  • Ensure compliance to company reporting and legal procedures as well as the management of the client account to the terms of any contractual agreements
  • Ensure your team are adhering to account billing processes, maintaining a sense of urgency in timely and accurate invoicing in line with, or ahead of, your forecasts


Delivering Great Product

  • Proactively develop, implement and share new ways to improve the quality of work within the agency
  • Head up and take responsibility for the agency’s strategic and creative response to briefs, helping to evaluate in terms of quality and budget and benchmarking against objectives/KPIs set
  • You will work with your team to develop brilliant and inspiring briefs which help to deliver the very best strategic and creative work – make sure clients recognise the value in them and why they should buy
  • Oversee the formal evaluation of completed campaigns and sharing of results – it is important that you make sure learnings are shared across the agency as well as within your team
  • To ensure that you and your team continually push creative boundaries, striving for excellence in all brief responses
  • Take leadership in reviewing creative work in an objective and constructive manner, working closely with the senior creative teams to deliver the best product possible



Talent Management

  • Work with your Senior Team and HR to recruit, develop and retain the best staff across the department
  • Lead, motivate, develop and appraise staff – work to motivate and inspire your team to love what they do. Involve and educate them to help them excel individually and as a team. Appraise them in a timely manner, ensuring best practice career development
  • Work to deliver the best possible standards of service to your clients – this relies on getting the best out of your team. Be clear, be bold, be supportive and set standards and put tools in place they can work with
  • Stay close to your team – take time to understand them, boost their confidence and support them in their day-to-day roles
  • Promote your team’s best work to the wider agency to help recognise their achievements and celebrate their abilities

Wider Agency

  • To get involved in new business across the agency, working in allocated teams to deliver best in class new business plans and responses
  • Work together with New business to assist in composing RFIs and Pitch documents
  • To attend and actively contribute to company meetings, finance meetings and departmentals. Support Heads of Department in creating inspiring and motivating content for use with account teams
  • To maintain and actively promote company image and behaviours at all times


Who You Are



  • A strong understanding of the marketing, CRM and digital 
  • An energetic AD with CRM experience looking for the opportunity to step up and lead the CRM for one of the agencies key clients
  • Can strategically manage projects from campaign planning through to delivery and reporting
  • Extensive eCRM experience from email best practice through to email deployment
  • Highly numerate with a strong understanding of financial management and profitability
  • Significant experience in negotiating with clients - great sales skills are a must
  • Strong interpersonal and oral communication skills and experienced at developing influential relationships with clients – you should have experience in stakeholder management and evidence of dealing with difficult situations
  • Strong written communication skills demonstrated through excellent brief and proposals writing
  • A skilled and experienced eye for detail
  • Confident and engaging presenter with experience in leading presentations
  • A natural leader of people – you have experience in managing and developing people
  • Someone who can step up when needed if more senior members of the team are not around


  • Automotive experience would be highly beneficial
  • Experience working with data specialists to harness the power of data from evaluation through to reporting and data strategy
  • Multi-channel experience working across CRM, digital advertising and web

At MRM, Relationship is Our Middle Name


MRM//McCann is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results.


We employ the most innovative talent in the industry to digitally drive the transformation of our clients’ businesses and provide creative solutions to help brands grow meaningful relationships with people.

Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?



If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s):

  1. Ideas power everything
  2. We’re Better Together
  3. We’ll figure it out
  4. Complexity can be managed
  5. It only counts if we deliver
  6. Technology is magic