Magento and Adobe Partnership is Changing the Face of E-Commerce

Sept. 27, 2016

An exciting new partnership between Magento and Adobe will transform commerce experiences — and Optaros is playing a key role in the integration.
Magento announced it was teaming up with Adobe at the Retail Summit Event in Dallas, Texas, on Sept. 26. This new collaboration allows merchants to deliver a seamless, personalized customer experience across all channels to stay ahead of consumer demands and expectations.
In order to get things up and running, a number of implementation partners are working together to help deliver the joint solution to merchants worldwide. Included among them is Optaros. The team recently performed work for the partnership’s first customer, leading brewer Anheuser-Busch. They integrated Adobe Experience Manager (AEM) into the new e-commerce platform and seamlessly transitioned Anheuser-Busch to Magento 2.0. Anheuser-Busch is looking forward to leveraging the integration to improve their e-commerce capabilities for their merchandise stores, allowing customers to shop within the experience and giving the company a more holistic view of the customer journey.
Some benefits all customers will enjoy under the new partnership include:
    •    Unified shopping experiences that enable customers to perform transactions anywhere, anytime.
    •    Greater personalization between web, mobile and retail store channels to enhance the customer journey.
    •    Unparalleled Innovation and Business Agility, offering sales and marketing teams real-time access to personalization, insights and analytics as well as the ability to test innovations.
    •    Common Architecture to give customers the freedom to create their own digital brand experience.
For more information on the Adobe and Magento partnership, please visit Magento’s website.