所获奖项/

MRM//McCann Wins Multiple Intel Innovation Awards in 2014

• Enterprise Intel Innovation Award for development of the Embedded Design Center.

• Earned Media Intel Innovation Award for an online program focusing on Ultrabook® sales to IT decision makers.

• Sparky Award in Environment and Social Governance received for a pro-bono, anti-litter campaign created with elementary school students.

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FWA Mobile of the Day Award 2013

• Baltic Miles: Burn the Miles app won Mobile of the Day from the FWA

• See award

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MRM//McCann wins awards for the Campiofrio “Mood Index” site

• AWWWARDS “Site of the Day” 2012

• Silver Ampe Award in the Internet category 2012

• See AWWWARDS site 

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Costa Coffee Loyalty Program 2013 Awards

• UK Data Strategy Awards Grand Prix

• UK Data Strategy Award: Best Use of Loyalty Marketing

• Marketing Week Engage Awards: For Data Driven Marketing and for CRM/Loyalty

• DMA (UK) Silver Awards: For eCRM and for Data Strategy

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    客户/

      慈善活动/

      笃行慈善,热衷公益,让世界更美好。

      在MRM,我们一直把对客户的责任和对社会的责任紧密结合。因此,无论在纽约还是新德里,无论在伦敦还是布宜诺斯艾利斯,无论在新加坡还是迪拜,我们都积极投身慈善和公益事业,以实际行动慷慨地回馈社会、奉献爱心,让全球更多需要帮助的人获得关怀、扶持、安康和福祉,为呈现一个更美好的世界而贡献自己最大的力量。

      唤起希望和潜能 - 为阿喀琉斯国际组织(Achilles International)募资2500美元

      2013年6月24日  MRM纽约员工参加了阿喀琉斯希望与潜能义跑活动(Achilles Hope and Possibility Run)。本项活动旨在向阿喀琉斯国际组织提供支持。这家全球组织的宗旨是促使残障人士参加主流体育比赛,提升个人成就感、增强自尊和减少障碍,实现高质量的生活。MRM团队还组织了烘烤食品义卖活动、水义卖活动和在线捐赠活动。欲了解更多,请访问

      推动可持续发展生活方式的意识和行动

      2013年5月  Start是威尔士亲王查尔斯王子与商界发起的倡导可持续发展生活方式的活动。为了支持该活动,MRM Meteorite组织了一项名为#bethestart的营销创举,帮助40多家品牌和非政府组织首度合作,以推动可持续发展生活方式的意识和行动。该综合活动方案持续了长达一个月,包括户外、印刷品和无线电广播广告。欲了解更多,请访问

      让妇女和儿童拥有更美好的明天

      2013年8月 MRM印度公司志愿为新德里Sangam Vihar区残疾妇女和儿童康复协会(Handicapped Children and Women Rehabilitation Association)的贫困残疾人提供帮助。他们在康复协会安装了台式电脑,帮助孩子们了解基本的计算机知识并丰富他们的教育体验。年末,志愿者们还和孩子们一起庆祝圣诞平安夜,并扮作圣诞老人向每个孩子分发礼物。

      投身教育事业

      2013年秋  日本国际大学(International University of Japan)(IUJ)是日本少数几个提供全英授课的大学之一,其商学院还是日本首个研究生学院。MRM日本公司的团队志愿为商学院秋季学期MBA班授课。他们每周四都向来自10个国家的17名学生讲解数字营销所面临的新机遇和新挑战。 欲了解更多,请访问

      为受虐和被遗弃动物联手奉献爱心

      2012年3月30日 “Fix at Four”是TM Advertising为好友动物协会(Best Friends Animal Society),这个美国最大的受虐和被遗弃动物保护组织发起的一项公益爱心活动,旨在向人们宣传为何和何时给宠物实施结扎手术。MRM SLC与TM合作,为该活动网站开发了身临其境般的用户体验,从而发展支持者并扩大影响。欲了解更多,请访问

      参与飓风桑迪(Sandy)救灾工作

      2010年11月至12月 虽然飓风桑迪(Sandy)给我们在纽约和新泽西地区的很多MRM同事带来了严重影响,但更多的本地和全球员工都希望为救灾贡献自己的力量。MRM联合本地慈善机构发起了物品和食品捐赠活动,这是一场网络捐款和救济活动。此外,我们纽约和普林斯顿的机构还设立了志愿者日,在灾后重建和假日期间向周围社区提供帮助。欲了解更多,请访问

      支持德国体育援助基金(German Sports Aid Foundation)和德国残疾人体育青少年基金(German Handicapped Sport Youth Foundation)

      2013年6月12日   摩根大通企业竞跑赛(J.P. Morgan Corporate Challenge)已有三十多年的历史,这次在法兰克福举办的比赛继续刷新着记录。MRM法兰克福公司参加了第21届团体赛,比赛全程3.5英里(5.6公里),共有来自2,782家公司的68,709名选手参加了这项欧洲最大的企业长跑赛事。这场赛事为德国体育援助基金(Deutsche Sporthilfe)和德国残疾人体育青少年基金(Deutsche Behindertensportjugend)共募集善款约250,000欧元。欲了解更多,请访问

      让内奥米‧贝里糖尿病中心(Naomi Berrie Diabetes Center)网站重获生机

      2013年1月22日  MRM的数字、创意和技术团队无偿为内奥米‧贝里糖尿病中心(Naomi Berrie Diabetes Center)网站重新开发了平台、用户体验和内容,使其焕然一新。该公益项目突出了Berrie中心将患者护理与研究紧密结合并让患者尽快从研究成果中受益的卓越能力。欲了解更多,请访问

      为密歇根困难家庭提供食物

      2012年夏季至秋季 MRM底特律公司为Gleaners Community Food Bank的“无饥饿夏天”活动提供支持。所募集的每一美元都用于为饥饿儿童购买三份食物。另外,每募集一美元善款,MRM本身也将捐赠一美元。最后总计为饥饿儿童提供了25,068份食物。11月,在Gleaners设于底特律市中心的救济设施,60名MRM员工和他们的家人为该市都市(Metro)区的慈善厨房和收容所分拣和包装了9,000磅食品。欲了解更多,请访问

      为帮扶伦敦弱势青少年而创造记录

      2012 年 5 月 27 日 MRM Meteorite为One Life(伦敦的一家弱势青少年帮扶机构)策划了一场综合性活动,挑战最长的DJ混音接力吉尼斯世界纪录。目标是150名DJ在150条音轨上接力混音7小时。这项多媒体活动请到了大名鼎鼎的DJ - 布兰登·布洛克(Brandon Block)作为嘉宾[http://youtu.be/NQa8kvJLiCs]。所得收益用于One Life为伦敦弱势青少年提供精神和实际帮扶,以让他们认识到自己的潜能。欲了解更多,请访问

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        比尔·科尔布(Bill Kolb )

        President, Diversified Agencies, McCann Worldgroup

        比尔在担任《Vanishing Animals》撰稿人时,曾与安迪·沃霍尔(Andy Warhol)有过合作。但他追求的并非沃霍尔所谓的一时荣耀,而是数十年如一日的专注于提高公司在数字互动领域的声望。

        比尔是位经验丰富的领导者,他在大型公司与创业公司有着20多年的营销经验,曾与很多跨国公司客户进行过合作,例如:Anheuser-Busch(百威英博)、Bacardi(百加得)、Intel(英特尔)、K-Mart(K-Mart商场)和Coca-Cola(可口可乐)。自2003年起,他在MRM担任过许多要职,如:总裁、运营总监和执行总监。如今,他还担任着Commonwealth(联邦公司)的董事长和执行总监,该公司负责雪弗兰品牌的全球业务,比尔掌管着这个全球团队。在精力允许的情况下,他仍将作为MRM//McCann的董事长管理全盘业务。

        他的远见卓识和十足干劲不仅令人鼓舞而且颇具感召力。他将沃霍尔《The Factory》中的创造精神带到了MRM//McCann,使得公司不再工厂化。在他的卓越领导下,MRM//McCann的业务和公司文化正在不断繁荣发展。

        Kate MacNevin

        Global COO, Managing Director, U.S. East

        Kate’s drive and passion are evident, whether she’s exploring new cuisines as a “foodie” or new places through travel. She knows how to build strong brands and provide the vision necessary to ensure global efficiency and excellence.

        玛西·Q·萨梅特(Marcy Q. Samet)

        执行副总裁兼全球发展总监, 全球医疗保健品牌营销总监

        无论玛西身处何处,只要到了美国东部时间下午3点,她都会准时与女儿进行视频连线。她总能找到办法并使用技术帮助她。这也正是她作为全球发展总监的职责所在。玛西通过决断和数字化创新,千方百计发掘客户的发展潜力。

        玛西具有多学科专业知识,可迅速找到多种方式,帮助客户发展业务(整合平台、渠道和新途径)。从Applebee(苹果蜂)到MasterCard(万事达信用卡)、从Boehringer-Ingelheim(勃林格殷格翰)到Bristol Myers Squibb(百时美施贵宝),玛西在帮助客户发展方面取得了辉煌的业绩。她的创新和突破性思维帮助Capital One(美国第一资本金融公司)推出了第一款互联网信用卡应用程序、让IHOP(松饼屋餐厅)的早餐更具社交色彩并 领导了Lunesta(鲁尼斯塔)“同类最佳”药品工作。在下午3点与女儿的交流后,她会立刻准备好迎接下一个挑战。

        Andy Queen

        Global Chief Financial Officer, MRM//McCann

        After spending years with an hours-long commute, Andy jumped at a new opportunity that was only 10 minutes from his house. Turns out, that job was in advertising. And 25 years later, he continues to appreciate the ingenuity, the chance to work with interesting people from all corners of the globe.

        As Global CFO, MRM//McCann and EVP, CFO, Commonwealth//McCann, Andy oversees the worldwide financial health for both agencies. Prior to his current roles, he spent 17 years with other McCann Worldgroup companies, first as SVP, CFO, for Fitzgerald & Co. and then as SVP, Financial Director, for Universal McCann. In 2006, he became EVP, CFO, for MRM//McCann’s East Region, and was promoted to EVP, Director of Commercial Operations, for MRM//McCann in 2011.

        In 2013, Andy joined the newly formed Commonwealth//McCann team to support the General Motors Chevrolet brand and drive the agency’s global financial framework. After a few years’ hiatus, he returned to MRM//McCann to lead the finances of the company’s 40-plus global offices, ensuring long-term growth and success for both agencies.

        Today, Andy can’t imagine working in any other industry, even though he commutes from New York to Detroit on a regular basis.

        Ariana Stolarz

        Global Chief Strategy Officer

        If there’s an audience out there, Ariana has connected with it: Moms, business travelers, political elites, kids, teens and tweens. Financial advisors and music aficionados. Fashion lovers and home improvers. Affluent shoppers and deal hunters. Immigrants and emigrants. First time home buyers and students. And the list goes on and on.

        Her immense knowledge of how to engage with consumers stems from her nearly two decades of being plugged into the world of communications strategy. She understands local, hyper-local, regional, national and global strategy, and she has worked with multicultural and general market audiences.

        Ariana has led digital strategy teams within award-winning advertising agencies including mcgarrybowen, The Vidal Partnership and JWT, and she holds an M.A. in Media Studies. Before becoming Global Chief Strategy Officer at MRM//McCann, she was Global Director of Strategy, having led the U.S. East (New York and Princeton) strategy team for two years prior to that. She has spent her career unearthing and tracking consumers’ behavior and their drivers to interact with media and technology; examining and shaping the way in which people relate with family, friends, colleagues, trusted sources, and strangers through technology; and coming up with novel ideas that creatively engage people beyond technology.

        Neal Prescott

        Chief Technology Officer

        Neal brings passion to technology strategy and development. An industry award winner, he’s been involved in technology since eighth grade, playing Star Trek on an IBM terminal. And he believes in leveraging it to solve real-world problems.

        琳达·索贝拉(Linda Sorbera)

        人力资源全球主管

        琳达曾经环游世界,追随Bruce Springsteen(鲁斯·斯普林斯汀)的全球巡演,但这不是她惟一的兴趣所在。她致力于为MRM//McCann打造多元化的全球团队。她深信这是为公司开创新局面,催生新事物的正确方式。

        正是这些信念,使得琳达在Interpublic(埃培智集团)25年的人力资源工作中取得了非凡的业绩。自2000年起,她加入了MRM//McCann,负责全面的人才管理工作,包括人才招聘和组织开发。

        琳达坚信,成功的公司应该关注员工,员工每日应为体验而上班,而不仅仅是工作。因此,她每日的工作就是不断将MRM//McCann打造为最佳工作场所。正如Bruce Springsteen(鲁斯·斯普林斯汀)的歌名Born to Run一样,琳达天生就是(born to run)人力资源部门的掌管人。

        Lori Feld

        President of North America, MRM//McCann

        An avid skier, Lori loves the downhill slopes. Get her off the mountain and into the office, though, and everyone around her knows that it’s upward and onward to ever bigger, better things.

        As President of North America, Lori oversees more than 1,200 employees, all whom benefit from her admitted obsession: finding the best strategic and operational solutions for clients’ needs. It’s an obsession that propelled her through three decades of delivering strong business growth to leading clients—including Cisco, Verizon, MasterCard, Intel, ExxonMobil, SAIC, and the United States Postal Service—for whom she has been a relentless advocate and insightful strategic partner.

        You’ll find Lori hopping flights, leading meetings, and doing whatever’s necessary to serve clients best. Previously overseeing MRM//McCann’s West region, she tackled the complexities of modern marketing head-on—making MRM//McCann a recognized leader in B2B and data-driven communications, and thrusting Lori into the spotlight as one of the leading businesswomen in the West. Fittingly, Utah Business Magazine recognized her as one of their “30 Women to Watch” in 2012.

        Lori is also a devoted supporter of local arts organizations and nonprofits supporting children and animals in need, for which she has won multiple awards. She continues to hone her skiing skills, racing for the base while helping others to reach their summits.

        Jesse Lin

        Vice Chairman of McCann Worldgroup APAC and Chairman of MRM//McCann APAC

        From an art director to a dot.com entrepreneur to an agency leader, Jesse’s experience spans both digital and traditional worlds. He joined McCann Worldgroup as the Greater China CEO in April 2012. Since he has tripled China’s digital revenue and led the group to win Campaign's Greater China Agency of The Year title in 2015.

        Prior to McCann Worldgroup, Jesse spent eight years leading W+K and DDB in China. He holds an EMBA degree at Beijing University. Beyond the hectic advertising life, Jesse is a cycling hobbyist and a music enthusiast.