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A successful customer loyalty program is a pretty amazing thing if it also helps your customers live longer lives.
There’s a kind of addictive quality to mobile gaming. Not unlike the craving people feel for Cinnamon Toast Crunch cereal. So when General Mills wanted to increase engagement of the Crazy Squares campaign among our kid and adult target we saw gamification as the best way to accomplish their goal, as well as helping them bring in new sales.
At IHOP, breakfast is a social experience. And, the restaurant’s guests are particularly active on social media.
Imagine a unique car for every driver on the planet. In 2012, GM introduced just that: the Opel ADAM, the world’s only car that offers over 4 billion custom combinations.
Coca Cola is one of the world’s best known and best loved brands. It’s not simply because Coca Cola is refreshing — the power of the brand is built on the social moment of sharing a Coke with friends and family as the sharing of happiness.
German visitors have traditionally been among the top three tourist groups visiting South Africa. As an already popular destination with this target, the challenge was to ratchet up the level of success.
IHOP wanted something new on the menu. It had to be a new experience that would satisfy the hunger of their large and loyal fan base for fun and family togetherness. The goal was to get them sharing even more about the brand online.
Over the last several years, the world of marketing has transformed. Analogue has become digital. Passive is now responsive.
While Verizon could claim 96% of the Fortune 500 as customers, they faced the widespread perception that they were “just” a telco company. The reality, however, is that they’re a strategic services provider of business technologies.
How do you harness the blockbuster appeal of Marvel’s Iron Man 3 to launch a new Verizon FiOS Quantum Internet campaign across a multitude of online and offline channels and tactics?
The Daimler brand has long signified value to the European consumer, however for many of today’s consumers, physical ownership of a car is not as relevant as a status symbol. In response, Daimler had introduced a car-sharing service.
CSC, a global leader in technology and consulting, has a complex product offering that spans a wide range of vertical industries. Their sales cycle is lengthy. So developing a steady pace of lead generation was important goal.
Forza Motorsport for Xbox 360 is the highest-rated racing franchise of this generation. In Forza Horizon, the latest edition of the franchise, the Supercars leave the track and head out on the open road against a killer music festival vibe.
Telefónica brand is an innovative global provider of integrated digital, fixed and mobile ICT solutions for large multinational corporations.
The Alcro site needed more than just a fresh coat of paint: it was more than 10 years old, with an outdated CMS system. The new site had to speak to two very different target groups, driving each down a distinct path.
When Sephora planned to open its first store in Sweden they wanted to generate a level of excitement and engagement nationwide. Their goal was to get potential customers talking about the brand in the weeks leading up to the opening.
Can advertising be too successful? In 2009, virtually every consumer in the U.S. knew the Verizon Wireless slogan, “Can You Hear Me Now?” The problem for Verizon was that it reinforced an old perception of them as a legacy telecommunications company.
A depression is, well, depressing. And in the last financial crisis, the mood in Spain was very low. Campofrío wanted a campaign to help lift the nation’s spirits — and to help lift their sales too.
The worldwide financial crisis hit Spain particularly hard — leading to a serious contraction of spending by Spanish consumers.