• How we used a Super Hero tie-in to drive super response rates for Verizon FiOS

    How do you harness the blockbuster appeal of Marvel’s Iron Man 3 to launch a new Verizon FiOS Quantum Internet campaign across a multitude of online and offline channels and tactics?

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  • How a new car sharing service increased market share

    The Daimler brand has long signified value to the European consumer, however for many of today’s consumers, physical ownership of a car is not as relevant as a status symbol. In response, Daimler had introduced a car-sharing service.

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  • How personalization paid off for

    CSC, a global leader in technology and consulting, has a complex product offering that spans a wide range of vertical industries. Their sales cycle is lengthy. So developing a steady pace of lead generation was important goal.

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  • How Telefónica built brand leadership with custom content

    Telefónica brand is an innovative global provider of integrated digital, fixed and mobile ICT solutions for large multinational corporations.

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  • How we improved user experience without changing content.

    The Alcro site needed more than just a fresh coat of paint: it was more than 10 years old, with an outdated CMS system. The new site had to speak to two very different target groups, driving each down a distinct path.

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  • Elevating conversations between Verizon and the C-suite

    Can advertising be too successful? In 2009, virtually every consumer in the U.S. knew the Verizon Wireless slogan, “Can You Hear Me Now?” The problem for Verizon was that it reinforced an old perception of them as a legacy telecommunications company.

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