location / Birmingham, Michigan
date posted / 07/26/2017
job description / Strategy Director - MRM // McCann

Core Duties/Responsibilities


About MRM//McCann

MRM//McCann is a leading Customer Experience Agency that puts people first. This philosophy guides our approach to creating moments that matter to both people and brands. Through data infused insights and engaging creative that is enabled through technology, we build seamless, connected experiences that result in profitable relationships. The agency is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40+ offices across North America, Latin America, Europe, the Middle East and Asia-Pacific. For more information, please visit www.mrm-mccann.com.



About the Role:

We are looking for a Strategy Director who is a strategic contributor that marries customer experience planning with storytelling.  As an insatiably curious knowledge gatherer, you’ll lead and drive the strategy, development, execution and stewardship of digital products and capabilities.  You will also make both proactive and reactive recommendations for other emerging digital initiatives based on client requirements and needs. 



  • Act as a utility player, bringing existing knowledge to strategy development and learning new things quickly as opportunities come up
  • Be an advocate and driver of word-class customer experience strategies as they relate to digital products
  • Formulate digital strategy for client businesses and ensure that recommendations and decisions are consistent with client’s objectives and strategies
  • Assume lead role for integration of client’s digital efforts and demonstrate full understanding of client’s businesses as basis for all future work
  • Synthesize qualitative and quantitative data from all available sources to provide strategic implications and creative inspiration
  • Assume ultimate responsibility for products and concepts, both strategic and implementation
  • Investigate all new digital opportunities from a broad perspective to determine appropriateness and soundness of idea
  • Continually seek innovative and breakthrough ideas, approaches and solutions
  • Keep up to date with emerging digital trading platforms, identifying those with benefit, scaling the opportunity and helping advise on implementation
  • Providing direction and insight to multi-disciplined teams of designers, user experience developers and account team members, looking for innovative solutions and engaging experiences
  • Provide, coaching, training, methodological support to strategy team 
  • Deliver digital ecosystems supporting with client’s business objectives 
  • Take on a thought leadership role, surfacing new ideas, capabilities and customer needs proactively
  • Develop and lead engaging and strategically on point presentations



Education and Experience:

  • 12+ years of related digital and/or planning experience
  • Bachelor’s degree preferred; concentration in advertising, marketing, business administration, and/or communications preferred
  • Ideal candidate will have strong knowledge of digital strategy and track record of delivering complex strategy assignments
  • Ability to articulate and educate Clients and team members on Digital strategy, trends, challenges
  • Demonstrate deep understanding of digital trends and capabilities, including executional planning
  • Demonstrate sharp strategic thinking and effective problem solving skills
  • Track record of successful team leadership and management
  • Ability to analyze problems, identify alternative solutions, project consequences of proposed actions and implement recommendation
  • Demonstrated phenomenal strategy and presentation skills





MRM is an EEO/AA employer and does not discriminate on the basis of race, color, religion, creed, gender, sexual orientation, age, gender identity, marital status, citizenship, disability, genetic information or veteran status or any other basis prohibited by applicable federal, state, or local law. MRM participates in e-Verify.

If you require reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below:

  1. a) Dedicated Fax - 917-661-2462 
  2. b) Dedicated E-mail – Careers@mwgdetroit.com
  3. c) US Mail – ATTN: Human Resources, 360 W. Maple Birmingham, MI 48009  
  4. d) Dedicated Phone – 248-203-8000


Required Skills/Knowledge/Experience