location / Causeway Bay,
date posted / 06/08/2017
job description / Associate Digital Analytics Manager

Core Duties/Responsibilities

 

Associate Digital Analytics Manager

We are one of the fastest growing integrated advertising agencies in Hong Kong and are currently seeking a Associate Digital Analytics Manager to join a team who will be responsible for supporting regional marketing & analytics projects within a client-side environment.

 

Duties include:

  • Work with a wide array of datasets to provide the online marketing team and regional management with information on campaigns and initiatives
  • Analyze online marketing campaign performance across the APAC region, and provide insights into current performance and areas of opportunities
  • Strategically develop, and manage marketing performance dashboards for internal & client stakeholders
  • Manage the implementation of online marketing measurement technologies such as Google Analytics
  • Lead client relationship pertaining to managing & evolving analytics operations, delivery of marketing performance reports, and recommending optimizations of marketing mix
  • Extract data from APIs to build the datasets that fuel the team’s dashboards
  • Coordinate with stakeholders across the region to deliver customized solutions to report on local initiatives

 

REQUIRED SKILLS:

  • Proficient in the use of SQL in structuring and manipulating datasets
  • Experience with marketing concepts & working with digital marketing data sets including paid, owned, and earned media channels (e.g. banners, SEM, video, mobile, etc)
  • Experience in both the technical implementation side as well as reporting and analysis side of using web analytics (e.g. Google Analytics, Adobe Analytics, etc.)
  • Proficient in data visualization and exploration, either using a visualization tool such as Tableau or Qlik, or in languages such as R / Python
  • Strong communication skills, and experience managing multiple projects and timelines in a fast-paced, client-facing environment.

 

Preferred Skills:

  • First-hand experience with online marketing tools such as AdWords, DoubleClick, Google Tag Manager
  • Experience in programming, especially Python and/or Javascript      
  • Familiarity with leveraging APIs for data extraction purposes
  • Statistical analysis using Python or R

 

Job Requirements:

  • Minimum 4-6+ years of hands-on business & digital analytics experience
  • BA or BS Degree (In lieu of degree, 4 years of relevant work experience)
  • Ability to learn new concepts, software applications and tools quickly
  • Experience with managing Client engagements and relationships on routine basis
  • Collaborate cross functionally with various departments but not limited to: Digital Media planners, SEM/SEO specialist, web developers, etc.
  • Good planning skills – and with a well organized approach to deliverables
  • Excellent English (Native); additional languages is a plus

 

Applicant must be able to provide resume & possibly work samples upon request.

 

 

Those with required experience only please forward your resume to Ada.Wong@mrm-mccann.com

Required Skills/Knowledge/Experience