location / Princeton, New Jersey
date posted / 09/15/2015
job description / Associate Media Director MRM//McCann

Core Duties/Responsibilities


TITLE: ASSOCIATE MEDIA DIRECTOR                                                        LOCATION: PRINCETON, NJ / NEW YORK, NY



We are looking to add an Associate Media Director (AMD), to lead all media strategy, planning and optimization for a fantastic pharma client; one who supports and encourages our desire to push the boundaries of pharma marketing in more innovative and effective directions. This like-minded, digitally-centric, seasoned AMD will manage all digital media, targeted to both healthcare professionals and consumers/patients, in partnership with our Media Director and media team.


Candidates should have leadership, management and mentoring experience; having served as the senior media team contact on major client engagements. This person should also have a successful track record of increasing clients’ confidence in digital marketing and media; achieved by understanding the clients’ business and by applying sound strategic thinking, strong qualitative and quantitative support and excellent communication skills.


Furthermore, we’ve heard that you should surround yourself with people that you aspire to be like, so we aim to bring on a new AMD that is smart, passionate, creative, thoughtful, ambitious and fast-moving!


  • Collaborates closely with other disciplines to develop cohesive, people-centric strategies and execution
  • Reaches and engages patients, caregivers and physicians; a holistic view of product marketing
  • Plans, buys, executes and optimizes all digital media: display (endemic/programmatic), video and paid search
  • Consults with broadcast agency to increase synergy (allocations, flighting, creative)
  • Works closely with performance team to track contributions, analyze, extract insights and optimize
  • Protects our client’s investment through application of ad fraud, viewability and brand safety solutions



  • Mentor 3 team members; providing continuous feedback, support and inspiration, to help them achieve their professional goals
  • Provide guidance on client assignments; serving as the strategic lead and ensuring thorough consideration and evaluation of all opportunities
  • Track the progress of client work; ensuring quality, creativity and integrity of all media services provided, as well as timely delivery
  • Continuously propose new and innovative ideas; pushing clients outside of their comfort zone
  • Monitor and analyze program performance; optimizing rigorously to improve contributions to objectives with greater efficiency
  • Cultivate relationships with clients and their other partner agencies; satisfying requests, earning trust, exploring needs/areas of improvement and growing relationships over time


Required Skills/Knowledge/Experience


  • 7+ years’ experience in media
  • 3+ years focus on digital media with some non-digital history desired
  • 3+ years in a supervisory role
  • Extensive client-facing experience
  • Brand-building and direct-response programs
  • Strong case studies; demonstrating creativity, cross-channel synergy and all-up performance
  • Hands-on planning, buying, management and analysis across digital channels
  • Media ad serving, tracking and analysis (e.g., DCLK, Atlas)
  • Media Research (e.g., Kantar, ComScore, Nielsen)
  • Pharma experience is strongly desired 


At MRM, Relationship is our Middle name.


MRM//McCann is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results.


We employ the most innovative talent in the industry to digitally drive the transformation of our clients’ businesses and provide creative solutions to help brands grow meaningful relationships with people.


Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?


If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s)

  1. Ideas power everything
  2. We’re Better Together
  3. We’ll figure it out
  4. Complexity can be managed
  5. It only counts if we deliver
  6. Technology is magic


We love our diverse workplace! MRM//McCann is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.