location / Toronto, Ontario
date posted / 02/03/2017
job description / Group Account Director, McCann Canada (Toronto) MRM//McCann

Core Duties/Responsibilities



McCann Canada was one of the first agencies in Canada to provide digital marketing services. Today it’s one of the most robust. The MRM//McCann team offers digital and social services including, CX & UX strategy, platform development, mobile solutions, content creation, e-commerce, analytics...the list goes on. Our full-service social marketing team weaves together conversations, communities and content to build bonds between brands and the people who engage with them.

Position Summary


As the Group Account Director on the business, you will be the main client contact on the brands assigned, providing these clients with strategic integrated marketing solutions.  With a primary specialty in Digital and/or CRM, this role also requires you to manage an internal integrated communications team ensuring all client work is flawlessly executed. You will be part of MRM//McCann.





  • Manage internal team, agency resources and workflow process
  • Liase with North American & Global team
  • Primary contact with senior clients, providing clients with innovative short and long term strategic marketing guidance
  • Fully understand all aspects of the clients business and the competitive business environment
  • Take the lead role in building the clients business, generating new strategies for agency-client partnerships
  • Identify and proactively lead new business opportunities for the client
  • Ensure that team writes clear effective briefs for media and creative
  • Develop effective strategies to motivate creative excellence while maintaining strategic course
  • Assist in building and championing integration of the business by leading and facilitating cross-divisional discussion and planning
  • Ensure that agency team produces all client work with highest level of quality, on time and on budget
  • Provide council to team and client on communication projects
  • Ensure that strategies are being met on multiple on-going campaigns
  • Overall fiscal responsibility for budgets and billings
  • Responsible for taking the lead role for new hires into the group, building an effective team
  • Provide input into staffing plans, budgets and promotions
  • Take an active role in building a positive agency culture
  • Take an active role in developing all direct reports, providing mentorship and conducting on-going performance evaluations
  • Take lead role on special projects
  • Assist in new business initiatives


Required Skills/Knowledge/Experience


  • Minimum of 8-10 years’ experience in a client service role in an agency
  • CRM experience in strategy and execution
  • Branding and retail experience is an added bonus
  • Automotive experience strongly desired
  • Experience in a managerial, and leadership position within complex digital environments
  • Ideal applicant would have been involved in multiple integrated campaigns
  • Solid understanding of agency and creative process
  • Track record of building strong long term client relationships
  • Continually drive for results and highest quality standards
  • Highly developed interpersonal and communication skills
  • Demonstrated fiscal management skills
  • Ability to keep composure in high stress situations
  • Superior organizational and time management skills with a strong attention to detail
  • Demonstrated strategic thinker with ability to lead a business
  • Solid understanding of business and current marketplace
  • Category experience a strong asset
  • Ability to design and deliver presentation with a creative flare
  • Proficient in MS office
  • Post Secondary education in business marketing or advertising preferred


If you are a qualified, passionate Group Account Director, we would love to hear from you. McCann Canada offers amazing opportunities, great compensation packages with excellent benefits and employee perks program. We truly appreciate everyone’s interest but only those selected for an interview will be contacted. We offer a competitive compensation package with enviable benefits and an extensive employee perks program.


Accommodation is available for applicants with disabilities. Should you be contacted by McCann Canada, please advise if you require accommodation.


MRM//McCann is a leading customer relationship agency that helps brands foster meaningful, lasting relationships with people. The agency leverages all the tools at their disposal: The power of creativity, the beauty of data, the magic of technology and an insatiable dose of curiosity to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results. MRM//McCann is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40 plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific. For more information, please visit www.mrm-mccann.com.