location / Toronto, Ontario
date posted / 01/17/2017
job description / Community Manager (WeChat), McCann Canada (Toronto) MRM//McCann

Core Duties/Responsibilities




McCann Canada was one of the first agencies in Canada to provide digital marketing services. Today it’s one of the most robust. The MRM//McCann team offers digital and social services including, CX & UX strategy, platform development, mobile solutions, content creation, e-commerce, analytics...the list goes on. Our full-service social marketing team weaves together conversations, communities and content to build bonds between brands and the people who engage with them.



Position Summary


This position will assist the Channel Management team in implementing social media strategies and tactics for our client(s), through the management of specific channels and communities. The Community Manager is responsible for ensuring active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations and participating in those conversations to build brand visibility and thought leadership. Specifically for this position, the primary social media platform is WeChat which requires communication in Chinese (Mandarin/Simplified Script Chinese).  The goal is to establish a social presence for our clients and to integrate their messaging into the community in a compelling and valuable way. 



Primary Responsibilities


Thought Leadership/Technical & Marketing Craft

  • Research and identify key influencers, bloggers and online media in designated verticals
  • Assist with implementation of social media strategy and integrated marketing campaigns


Internal Integration

  • Assist the Social Media team in analyzing and evaluating new products and publishing platforms
  • Assist in organizing creative, content and rich media elements for publishing / upload


Breakthrough Work/Execution

  • Post relevant content in accordance with Content Calendar
  • Review user generated comments and posts in a quick and timely manner
  • Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience
  • Track the performance of social media campaigns and content development, by sharing insights and using appropriate tracking tools and other platforms to aggregate data for success metrics
  • Assist in formalizing social media strategy documents, best practices and statements of work


Client Management

  • Present updates to clients in support of Channel Management team, as appropriate


Team Growth

  • Contribute to team effort by assisting co-workers, sharing information, attending and conducting effective informational meetings, and preparing conference reports

Required Skills/Knowledge/Experience


What You Need to Possess in Thought Leadership/ Technical and Marketing Craft:

  •  Stays abreast of industry trends, emerging technologies, social media platforms, PR/social media advancements and relevant campaigns
  • Demonstrated experience with wide range of blog platforms, content development and organization. Previous experience with Drupal and Wordpress a plus


What You Need to Possess in Internal Integration:

  • Ability to collaborate well with others from within the social team and other agency teams to produce the best results
  • Ability to work effectively as part of a team in large or small groups


What You Need to Possess in Breakthrough Work/ Execution:

  • Able to quickly learn how to monitor social media channels and understand tone, and sentiment
  • Able to quickly learn to craft responses to comments, posts or outreach opportunities in social channels and track these conversations over time
  • Able to develop content for a variety of channels, specifically WeChat, and including Facebook, Twitter, and Blog posts. Able to track effectiveness of the content


What You Need to Possess in Client Management:

  • Ability to write and communicate in a clear and concise manner with clients
  • Helps develop presentations for client and internal use
  • Ability to build strong relationships with vendors and internal clients
  • Demonstrated ability to learn about client, brand, competitive landscape and understand the implications for client’s social presence


What You Need to Possess in Team Growth:

  • Strong interpersonal, verbal and written communication skills
  • Good listener; embraces ideas and input from others
  • Takes direction well; seeks and acts on feedback from both manager and colleagues
  • Ability to work effectively in a fast-paced team environment



Minimum Qualifications


  • Undergraduate degree in communications, marketing, advertising, public relations, media studies, business and/or related major
  • 0-2 years relevant experience; agency setting preferred, ideally with experience in the WeChat platform
  • Ability to communicate in written Simplified Chinese/Traditional Chinese script
  • Understand the Chinese Canadian Market
  • Experience and active engagement with large variety of social media channels



If you are a qualified, passionate Community Manager (WeChat), we would love to hear from you.  McCann Canada offers amazing opportunities, great compensation packages with excellent benefits and employee perks program. We truly appreciate everyone’s interest but only those selected for an interview will be contacted. We offer a competitive compensation package with enviable benefits and an extensive employee perks program.


Accommodation is available for applicants with disabilities.  Should you be contacted by McCann Canada, please advise if you require accommodation.



MRM//McCann is a leading customer relationship agency that helps brands foster meaningful, lasting relationships with people. The agency leverages all the tools at their disposal: The power of creativity, the beauty of data, the magic of technology and an insatiable dose of curiosity to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results. MRM//McCann is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40 plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific. For more information, please visit www.mrm-mccann.com.