We are looking for an experienced Relationship Marketing (RM), Director. This position is located in Salt Lake City and will include both day-to-day RM strategy leadership with Enterprise B2B clients as well as the day-to-day management of the RM department. The focus of the RM practice is to transition from one-to-many to one-to-one communications designed to foster individual customer interactions, loyalty and long-term engagement with a revenue focus. We believe that it is not enough to understand that businesses have specific problems, but rather an individual customer within a business has a specific problem that they may or may not know how to solve. MRM//McCann West’s RM practice leverages customer intelligence (Data) to optimize marketing engagement in as near real-time as possible (Decisions) across channel (Delivery) increasing value for individual customers (1:1) and improving RM efficiency and effectiveness (Revenue).
Engage with key global B2B brands including: Cisco and MasterCard to architect RM marketing strategies that will be executed across agency disciplines.
Design all aspects of RM capabilities for clients including:
Demand Generation – Direct Marketing campaign development and execution across direct mail, email, outbound/inbound telemarketing, digital channels with a focus on automated data management and demand side platforms deployment.
Lead Nurturing – Nurturing of prospects that are not sales-ready via marketing automation platforms like Unica, Marketo, Eloqua, etc. for both outbound and inbound activities.
Customer Relationship Marketing – CRM is focused on maintaining an ongoing conversation with existing customers through referral incentives, exclusivity, gamification, discounts and recognition to drive increased LTV as well as brand preference.
Key Account Marketing – Including both Target Account Marketing (Marketing-led key account marketing) and Account Based Marketing (Coordination between Marketing and Sales surrounding key accounts).
Connected Customer Journey – Architecting an integrated customer journey that can be customized and/or personalized across: Media, Websites (CMS), MAP and CRM solutions.
Respond with insights and answers to key business and campaign questions regarding customer insights, RM trends and best practices and campaign design to cross-agency disciplines and clients.
Partner with agency Data, Analytics, Technology and User Experience departments to design end-to-end RM campaigns.
Integrate with the MRM//McCann West Marketing Execution Team (MET) to deploy campaigns through marketing automation platforms such as Eloqua
Provide feedback into campaign optimization and reporting deliverables associated with RM campaigns/programs.
RM department management including reporting responsibility for a staff of 3+ individuals including day-to-day oversight and problem resolution.