January 21, 2014 — New York, New York — Each year during CES, Intel Corporation announces the winners of its coveted Marketing Innovation Awards. This year, MRM won an unprecedented number of Marketing Innovation Awards; the global agency was recognized in three of the six categories, more than any agency has ever received in a single year. These awards, called Sparky’s, are given to agencies in recognition of creativity, leadership and fresh thinking. The awards are given in six categories with a seventh award for the Grand Prix.
MRM San Francisco took home the award in the Enterprise Category for development of the Embedded Design Center; a site targeted to Intel’s embedded developer audience. MRM Beijing won in the Earned Media Category for an online program that helps IT decision makers bring the value of Ultrabooks® to their enterprise businesses. And MRM Salt Lake City received a Sparky in the Environment and Social Governance category, which rewards agencies for work that involves corporate environmental and social responsibility. The agency won for a pro-bono, anti-litter campaign created in conjunction with sixth-grade students at Millcreek Elementary school.
Mariann Coleman, Director, Global Agency Relations and Performance at Intel said, “At Intel, we pride ourselves on being an Innovation engine – and we seek to work with partners who have the same passion for innovation as we do. These awards recognize the “best of the best” of the work from our valuable partner agencies around the world.”
MRM President Michael McLaren and other agency executives were on hand to accept the awards. Mclaren noted that these awards are particularly valuable to MRM. “Of the many awards our company receives, the Intel Marketing Innovation Awards are some of our most coveted because innovation is so critical to Intel themselves – and they put such a high value on the need to deliver breakthrough, innovative thinking. This award is given by Intel because it really matters to them. This is outstanding recognition for MRM from the world’s leader in technological innovation,” said Mclaren.
MRM is a global customer experience-marketing agency, part of McCann Worldgroup, an Interpublic company. We simplify the complex—helping our clients navigate, transform and gain competitive advantage within today’s multidimensional, digitally driven world. We achieve this through creative ideas born at the intersection of technology solutions, measurable performance and our unique understanding of people. This philosophy guides our approach to creating innovative experiences that matter to both people and brands. The agency has 30+ offices across North America, Latin America, Europe, the Middle East and Asia-Pacific. For more information, please visit www.mrmworldwide.com.