location / New York, New York
date posted / 04/25/2016
job description / Manager of Analytics, MRM//McCann

Core Duties/Responsibilities

 

Responsibilities:

  • Manage relationships with internal stakeholders and clients to grow the analytics practice across accounts.
  • Evolve reports to insights and recommendations
  • Contribute to pitches, sell and scope consulting projects and long-term retainer engagements
  • Execute projects that span:
    • Integrated Measurement
      • Integrate disparate data sources that capture performance of online and offline media
      • Analyze and benchmark performance across channels, media properties, creative executions
      • Develop actionable optimization recommendations
      • Interface with agency and client stakeholders to drive implementation
      • Design and execution of market tests to benchmark the performance of different go-to-market strategies
    • CRM Analytics
      • Profiling, retention, conversion, up-sell, cross-sell
      • Creativity in framing multivariate modeling
    • Online Campaign Analytics
      • Website analytics
      • Media optimization across traditional and emerging media
      • Creative optimization
      • A-B and multivariate test design
      • Engagement Analysis/Scoring
    • Market Research
      • Assess existing market research and develop research plans
      • Design segmentation studies, concept tests, market simulations, tracking studies 
      • While proficiency across all areas listed above is not expected, versatility and the ability to function in a dynamic environment is a must.

Required Skills/Knowledge/Experience

  • M.A. or a PhD in Statistics, Mathematics, Operations Research, Economics or a quantitative degree in another social science is a plus.
  • Minimum 4 of experience developing and managing analytics and reporting projects involving internal resources, vendors, and clients (Marketing Industry experience a plus)
  • Leadership Skills
    • Experience in developing and presenting strategic recommendations based on robust analytics to a senior audience
    • Experience managing relationships with senior stakeholders
    • Ability to sell and exploit existing relationship to drive new business
    • Ability to multi-task and make decisions in highly dynamic client situations
    • Project management
    • Team management
  • Advanced MS Office skills (Access, MS Word, Excel(Macros, PowerPoint)
  • Experience in designing and maintaining historical databases
  • Experience with one or more of the following:
  • SAS
  • SPSS
  • VBA
  • PHP
  • Applied Statistics
  • Tablaeu
  • SQL
  • Web Analytics(SiteCatalyst, Google Analytics, Omniture, WebTrends) and digital media analytics (Doubleclick, Atlas) a plus
  • Experience in campaign management tools (Unica, Teradata)
  • Strong attention to detail and data integrity
  • Experience in the database space (design, build, maintenance) is a significant plus.
  • Strong analytical skills with solid foundation in statistical techniques
  • Agency background preferred, candidates with media or direct marketing background encouraged to apply

 

MRM//McCann is committed to being the most relevant, effective, indispensable marketing agency in the digital world. We employ the most innovative talent in the industry to meet each client’s unique challenges with positive, measureable results. Our strategic, creative and technological expertise-including deep experience with segmentation, targeting, and analytical tools and methodologies- deliver the most effective marketing programs and platforms in the world.

 

MRM//McCann is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.