location / Causeway Bay,
date posted / 02/21/2017
job description / Senior Business Intelligence Analyst

Core Duties/Responsibilities

We are one of the fastest growing integrated advertising agencies in Hong Kong. Specialising within the exciting landscape of Performance Marketing the MRM-McCann Hong Kong office focuses firmly at the intersection of Technology and Analytics and the crucial role these pillars play in marketing. We are currently seeking a Business Intelligence Analyst to join a client-side team who will be responsible for global marketing & analytics projects within one of the world’s most recognisable brands.


Duties include:

  • Manage & extract 3rd party data from various databases by use of APIs to help fuel marketing efforts
  • Strategically develop, build, manage, and maintain marketing performance dashboards for internal & client stakeholders
  • Execute A/B campaigns which require trafficking, launching, & reporting (both website & copy testing)
  • Lead client relationship pertaining to managing & evolving analytics operations, delivery of marketing performance reports, and recommending optimizations of marketing mix
  • Leverage market performance data to forecast marketing mix budgets of country & product teams
  • Coordinate with various parties to bring bespoke marketing assets to local & product team’s needs
  • Attend internal & client weekly & monthly status meetings to help leverage data to instruct forward-looking decision making

Required Skills/Knowledge/Experience

Skills Requirements:

  • Must have experience with marketing concepts & working with digital marketing data sets including paid, owned, and earned media channels (i.e. banners, SEM, video, mobile, etc)
  • Must be able to extract various data sets, structure it for dashboarding / reporting purpose, & drive insight discovery to fuel optimisation roll outs
  • Strong familiarity with building & leveraging APIs for data extraction purposes
  • Strategically build & design marketing performance dashboards across various datasets
  • Strong Digital & Web Analytics experience: AdWords, DoubleClick Campaign Manager, Google Analytics, Adobe Analytics, YouTube Analytics (other 3rd party tools would be beneficial)
  • Strong Dashboarding experience: Tableau, Qlik (Qlikview), or etc.
  • Strong Database structuring, manipulation, extraction: SQL
  • Preferred coding experience: Python or R
  • Tag Management experience would be beneficial


Job Requirements:

  • Minimum 3-4+ years of hands-on business & digital analytics experience
  • Data & analytical rigor & strategic thinking ability
  • Ability to learn new concepts, software applications and tools quickly
  • Experience and comfortable with managing Client engagements & relationships on routine basis
  • Collaborate cross functionally with various departments but not limited to: Digital Media planners, SEM/SEO specialist, web developers, etc.
  • Good planning skills – and with a well organised approach to deliverables
  • Bachelor’s degree required preferably in programming, business, mathematics, or statistics
  • Excellent English (Native); additional languages is a plus


Applicant must be able to provide resume & possibly work samples upon request.

Only candidates with required experience please forward your details to Ada.Wong@mrm-mccann.com