location / New York, New York
date posted / 11/29/2016
job description / Senior Media Planner, MRM//McCann

Core Duties/Responsibilities

Position: Senior Media Planner

Intro: MRM//McCann Media is looking to add talent to our quickly growing media team. The selected candidate will be dedicated to a fantastic client; for whom we push the limits of data, tech and creativity in B2B marketing.

We offer an environment that is challenging, creative and supports individual professional development. Our team members collaborate with account services, strategy, creative and data & analytics teams on a daily basis and gain exposure to a wide variety of marketing programs, regardless of account assignment, due to a well-established “sharing” culture. MRM//McCann Media offers an exciting opportunity to learn about marketing across sectors, geographies (global clients) and types of programs (awareness, engagement, conversion-driving), while increasing depth of experience in key focus areas.

This new team member’s focus will be B2B planning, buying and management. Key responsibilities will include:

  • Support the Associate Media Director in the development of engagement planning strategies
  • Evaluate and select media tactics and partners for consideration
  • Thoroughly vet potential partners and develop media opportunities
  • Foster strong relationships with partners and potential partners
  • Apply benchmarks, project contributions to client goals and set pricing thresholds
  • Determine evaluation criteria and weighting
  • Develop classification, placement naming convention and trafficking strategy
  • Review performance reports, extract insights and recommend optimizations
  • Keep finger on the pulse of B2B-related marketing trends, tactics and emerging opportunities
  • Read industry trades and share relevant content with others
  • Continuously and proactively provide suggestions as to how we might accelerate the client’s growth; ranging from tried & true (elsewhere) to unexpected & promising

 

 

Required Skills/Knowledge/Experience

Requirements:

 

  • Experience: 4+ years digital media planning and buying
  • Traits: Ambitious, inquisitive, persistent, thorough, detailed, creative, collaborative
  • Skills:
      • Exceptional verbal/written communication
      • Data analysis & extraction of meaningful insights
      • Ability to understand and explain technical subject matter to others
      • Attention to detail
  • Tools/software:
      • Ad management platforms (DoubleClick or other)
      • Excel, PPT, Word, et al.Strongly desired experience:
      •  
  • Strategies and tactics used to engage target organizations and the stakeholders within them:
    • Account-based marketing
    • DSPs/Programmatic buying
    • Content marketing
    • Contact generation (e.g., CPL)
    • “ CRM onboarding” or anonymous nurture
    • Retargeting
  • Dynamic creative implementation (DRM/DCLK Studio)
  • Solutions providers: Cross-device identity, viewability, ad fraud, brand safety