location / New York, New York
date posted / 10/28/2016
job description / Senior SEM Analyst, MRM//McCann

Core Duties/Responsibilities

Job Title: Senior SEM Analyst

 

About this role: This is a great opportunity to join a young, but growing Search Marketing team at a cutting edge, digitally focused agency. The Senior SEM Analyst is responsible for oversight, management, and performance on one of our B2B clients’ paid search accounts.

 

About you: You have extensive experience in the day to day management of paid search campaigns for global clients. You are a passionate marketer, but optimizing bids gets you excited to start your day. You have a work hard, play hard personality who will take on any challenge and celebrate once success has been achieved. You are someone who thrives in a fast-paced work environment and can handle change and challenges as they come.

Responsibilities:

  • Lead SEM planning, strategy, implementation, and optimization for global B2B client
  • Daily bid management and optimization
  • Keyword research
  • Ad creative writing
  • Synchronization with SEO efforts to optimize channel performance
  • Publisher and vendor relationship management
  • Data analysis and reporting
  • Support for ad hoc client reports and analyses
  • Monitoring client, competitor and industry changes
  • Mentor junior team members

Requirements:  

  • Minimum 3 years of paid search experience using Adwords
  • Passionate about SEM/PPC
  • Strong math skills
  • Strong excel skills
  • Ability to work well under pressure and deadlines
  • Entrepreneurial spirit
  • Team player

Nice-to-haves:  

  • B2B Experience
  • Marin, Kenshoo, or other bid management software experience
  • Bing Ads and Yahoo Gemini experience
  • Google Adwords certification
  • Tableau and PowerPoint experience
  • Excellent oral and written communication skills

MRM//McCann is committed to being the most relevant, effective, indispensable marketing agency in the digital world. We are a leading Customer Experience Agency that puts people first. We employ the most innovative talent in the industry to meet each client’s unique challenges with positive, measureable results. Our strategic, creative and technological expertise-including deep experience with segmentation, targeting, and analytical tools and methodologies- deliver the most effective marketing programs and platforms in the world.

 

We love our diverse workplace! MRM//McCann is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.

 

Required Skills/Knowledge/Experience