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MRM Careers / Job Details
location / Salt Lake City, Utah
date posted / 11/08/2016
job description / Media Planner, MRM//McCann
Conducts thorough analysis and evaluation of applicable paid advertising channels using vendor provided information as well as market research to select media partners that will fulfill on the defined strategy
Effectively presents recommendations to client with ability to provide strong rationale
Executes and maintains day-to-day paid advertising activities including: vendor selection and rationale, schedule ownership and flowchart maintenance, budget analysis/contract status, rate/ positioning/merchandising negotiations, lead analysis and post-buy reporting.
Supervise/train associate planners and accept responsibility for the accuracy and timeliness of all deliverables: screen shot decks, weekly/monthly tracking & analysis, invoicing and billing, etc.
Assists, trains, and oversees associate engagement planners in day to day campaign management from insertion order maintenance, client invoicing and billing discrepancies/reconciliation. Supports on tracking to ensure consistency with the overall media strategy and plan details. Works through analysis and optimization recommendations.
Manages paid advertising billings and client invoices.
Determine and negotiate the best value across the paid advertising plan at large. Ensuring efficiencies, worthwhile value ad as it relates to the campaign goals.
Lead discussions with account team in coordinating projects and maintain close communication with all members of assigned account, strategy, and project management & inter department paid advertising teams.
Maintain strong relationships with paid advertising representatives to keep abreast of new opportunities and industry trends
Education and Qualification Requirements
Bachelor’s degree required
3+ years of experience in Advertising; preferably within an Agency setting on a Media team
Strong excel experience required; (pivot tables, comfortable managing large amounts of data, chart creation). Microsoft Office familiarity (Word, PowerPoint & Outlook)
Solid mathematical, data and analytical abilities
Proven attention to detail
Effective communication skills both written and verbal required to create professional communications and presentations
Experience in digital media planning and buying including digital banners, content distribution, lead generation, custom programs and programmatic buying.