location / New York, New York
date posted / 2017-10-03T16:59:38Z
job description / SEM Analyst, MRM//McCann

Core Duties/Responsibilities


Job Title: SEM Analyst


About this role: This is a great opportunity to join a young, but growing Search Marketing team at a cutting edge, digitally focused agency. The SEM Analyst is responsible for oversight, management, and performance on one of our B2B clients’ paid search accounts.


About you: You have extensive experience in the day to day management of paid search campaigns for global clients. You are a passionate marketer, but optimizing bids gets you excited to start your day. You have a work hard, play hard personality who will take on any challenge and celebrate once success has been achieved. You are someone who thrives in a fast-paced work environment and can handle change and challenges as they come.


  • Support SEM planning, strategy, implementation, and optimization for global B2B client
  • Daily bid management and optimization
  • Keyword research
  • Ad creative writing
  • Synchronization with SEO efforts to optimize channel performance
  • Publisher and vendor relationship management
  • Data analysis and reporting
  • Support for ad hoc client reports and analyses
  • Monitoring client, competitor and industry changes


Required Skills/Knowledge/Experience

  • Minimum 1.5 years of paid search experience using Adwords
  • Passionate about SEM/PPC
  • Strong math skills
  • Strong excel skills
  • Ability to work well under pressure and deadlines
  • Entrepreneurial spirit
  • Team player


  • B2B Experience
  • Marin, Kenshoo, or other bid management software experience
  • Bing Ads and Yahoo Gemini experience
  • Google Adwords certification
  • Tableau and PowerPoint experience
  • Excellent oral and written communication skills


At MRM//McCann, Relationship is our middle name. 


We employ the most innovative talent in the industry to drive digital transformation for our clients’ businesses and provide creative solutions to help brands grow meaningful relationships with people.


MRM//McCann is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to help brands grow meaningful relationships with people.


 Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?


If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s)


  • Ideas power everything
  • We’re Better Together
  • We’ll figure it out
  • Complexity can be managed
  • It only counts if we deliver
  • Technology is magic

MRM//McCann is a leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report.  Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. MRM//McCann is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result of those strategies.


We love our diverse workplace! MRM//McCann is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.