location / Birmingham, Michigan
date posted / 10/02/2017
job description / Product Insights and Analysis Specialist - MRM//McCann

Core Duties/Responsibilities

The Product Insights and Analysis Specialist supports international automotive marketing by defining, producing and distributing still and motion assets produced from engineering math data and supporting reference materials for product correctness. 
  • Maintain product schedules and product reference guides.
  • Help determine the content of 3D models or “virtual vehicles” by interpreting and filtering global product data.
  • Review virtual vehicles for  international market product accuracy.
  • Verify creative accuracy of renderings within Photoshop and file maintenance.

Required Skills/Knowledge/Experience

Automotive product experience.

  • Basic automotive product knowledge.
  • Familiarity with how platforms relate to individual models.
  • Ability to define standards and options, vehicle builds, for specific trim levels from manufacturing and engineering data into marketing speak.
  • Ability to recognize international markets’ needs and requirements for product correct imagery.
  • Working knowledge of MS Excel lists and Photoshop.
  • Basic understanding of computer generated imagery (CGI).
  • Thorough understanding of math data harvesting, conversion from 3D to 2D and rendering of output.
  • Familiarity with the processes used to develop product catalogs and brochures including layouts, photo shoots, digital media and image reviews for product correctness.
  • 5 years of automotive advertising/marketing product information experience.
  • Strong communication skills as well as the ability to handle multiple projects are necessary.


Commonwealth//McCann does not discriminate on the basis of race, color, religion, creed, gender, sexual orientation, age, gender identity, marital status, citizenship, disability, genetic information or veteran status or any other basis prohibited by federal, state, or local law.
If you require reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below:
a) Dedicated Fax - 248-786-6056
b) Dedicated E-mail – Careers@mwgdetroit.com
c) US Mail – ATTN: Human Resources, 500 Woodward Ave. Detroit, MI 48226
d) Dedicated Phone – 313-202-3774