location / Birmingham, Michigan
date posted / 09/28/2017
job description / Senior Copywriter - MRM//McCann

Core Duties/Responsibilities

MRM//McCann is seeking a Senior Copywriter. The first job of a copywriter is to have ideas, to see the world in a new way, and to share that unique vision with consumers in a way that they immediately understand.

The title will depend on the candidate’s experience level and we expect that this Senior/Copywriter will provide inspiration and leadership for their entire Creative Department, and be the trusted consultant on any matters of language arising in the Agency. This role requires the ability to devise original, strategically sound and persuasive copy that is in line with client-approved direction, working with art resources where appropriate.


Required Skills/Knowledge/Experience


  • Must be able to articulate ideas and craft copy to meet creative (and client) needs across different mediums
  • Attends briefing sessions and discuss Brand, Selling Strategy and purpose of the brief with the appropriate members of the brand/project management teams
  • Reviews incoming job starts, creative briefs and other forms of project initiation to make sure the team has all the right information and sufficient time (whenever possible) required for the creative team to deliver the best creative solution possible for each client assignment
  • Where necessary, challenges preconceptions and propose alternative approaches or solutions where these will more effectively achieve the objectives identified in the brief
  • Works with an Art Director, the Creative Director (or alone, if necessary) to create appropriate concepts
  • On approval of concept by account team and client, prepares full copy
  • Takes responsibility for initial spell checking and then amendments to own copy in light of clients’ comments
  • Provides writing support and expertise on a wide variety of media
  • Write-ups of creative concepts for presentation to clients and internal teams
  • Creates a team environment that facilitates:
    • Development of strategic and conceptual thinking
    • Mutual respect and teamwork partnership among creative team members and throughout the Agency functions
    • Maintains open lines of communication with all team members
  • Understands the roles and responsibilities of other Agency teams (including Strategic Planning, Digital and Account Management) and manages their involvement appropriately
  • Ensures professional presentation of concepts
  • Maintains effective communication with all relevant internal and external contacts
  • Keep abreast of both competitor creative work and market developments in areas of interest to client accounts
  • Expresses thorough understanding of client’s business as well as their competitor’s
  • Solicits “the right information” upfront translating to a better product the first time
  • Provides pertinent information to team members on a timely basis
  • Manage own time and output in line with deadline and budgetary requirements of the job
  • Where appropriate work with other Agency departments to identify potential award winning campaigns with the aim of winning awards
  • Submit a daily Time Sheet detailing work execution
  • Develop and cultivate relationships with internal team members, vendors and clients
  • Proven ability to ‘sell’ creative concepts to client and Agency staff
  • Valuable contributor to client team
  • Can think and act strategically
  • Proactively guide/mentor/grow/inspire team members with less seniority

Education and Experience:

  • 3-5+ years of experience within digital marketing or a comparable industry
  • Portfolio is required to demonstrate creative skills
  • Demonstrated judgment and imagination for the creation of an advertisement
  • Experience with online content (websites, email, banner ads, etc)
  • Experience with brand or traditional advertising/marketing (print, tv, radio) a plus
  • Experience in emerging platforms (mobile, tablets, etc) is a plus
  • Motivated, self-starter with an action oriented and can-do attitude
  • Capable of juggling multiple projects, sticking to deadlines and ensuring high-quality error-free output




MRM is an EEO/AA employer and does not discriminate on the basis of race, color, religion, creed, gender, sexual orientation, age, gender identity, marital status, citizenship, disability, genetic information or veteran status or any other basis prohibited by applicable federal, state, or local law. MRM participates in e-Verify.

If you require reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below:

  1. a) Dedicated Fax - 917-661-2462 
  2. b) Dedicated E-mail – Careers@mwgdetroit.com
  3. c) US Mail – ATTN: Human Resources, 360 W. Maple Birmingham, MI 48009  
  4. d) Dedicated Phone – 248-203-8000