location / London, London, City of
date posted / 2017-09-15T14:29:52Z
job description / Data Strategist, MRM Meteorite

Core Duties/Responsibilities

 

 

The Data Strategy team sits firmly in the heart of the Planning department. Our Data Strategy team is built around three pillars of excellences, Data Planning, Data Sciences, and Marketing Technology. Together these specialisms allow us to identify, collect and harness the power of data across all touch-points along the customer journey.

 

Role in the team

Our Data Strategists love understanding the story behind the data and pulling out insights around customer behaviour and campaign performance. They take strategic ownership of key projects, calling on their line manager when required. They enjoy crafting compelling insight reports, project proposals, communication plans, and campaign targeting strategies, all grounded in true insight with clear recommendations.

 

Our Data Strategists also take the lead on championing test and learn programmes to ensure we are constantly looking to optimise the CRM programmes and campaigns we run for our clients. They work closely with account teams, our Analytics team, and our Strategic Planning team to make sure we always give our clients comprehensive and well-rounded responses to their briefs.

 

Knowledge, Skills and Experience

  • Passionate about the power of data, doing what’s right for customers, and doing great work for our clients.
  • An expert in data manipulation with an analytical mind set and a real desire to use to data to understand customer behaviour and prove the effectiveness of marketing activity
  • An ability to develop data marketing strategies around loyalty, acquisition and retention with specific planning towards campaign, test programme and full CRM activities
  • Can confidently discuss alternative strategies (both internally and with clients) for targeting and segmenting customer audiences, which will differ depending on the objectives of each campaign.
  • The understanding to recognise whether individual projects are following the wider strategic direction agreed for each client / brand, and if we are found to be deviating from our vision, being the driving force behind implementing improvements.
  • Good at building working relationships internally, with clients, and external partners.

 

 

AT MRM, RELATIONSHIP IS OUR MIDDLE NAME.

 

MRM//McCann is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results.

We employ the most innovative talent in the industry to digitally drive the transformation of our clients’ businesses and provide creative solutions to help brands grow meaningful relationships with people.

Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?

If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s):

  1. Ideas power everything
  2. We’re Better Together
  3. We’ll figure it out
  4. Complexity can be managed
  5. It only counts if we deliver
  6. Technology is magic

 

Required Skills/Knowledge/Experience