location / Princeton, New Jersey
date posted / 09/06/2017
job description / VP, Digital Strategy Director, MRM//McCann

Core Duties/Responsibilities

Title: VP, Digital Strategy Director

Location: Princeton, NJ


Description: We are seeking a VP, Digital Strategy Director to support a pharmaceutical portfolio. In this position, you will play a critical leadership role on accounts guiding both clients and internal teams. We’re looking for someone with a positive attitude, obsessed with digital trends and while a strong leader, always ready to roll up their sleeves when needed.


  • Clarify business goals and priorities
  • Design research and guide analysis to reveal deep audience insights
  • Lead the team in strategy development through execution
  • Work with data analysts to determine business value, KPIs and metrics
  • Develop roadmaps and organizational structures and processes to support proposed strategies and tactics
  • Build and nurture client relationships
  • Drive thought leadership, innovation and strategy group development
  • Foster team member skills and professional growth
  • Identify and develop organic and net-new business opportunities


Required Skills/Knowledge/Experience

  • 8+ years of strategic experience with understanding of the agency environment
  • 4+ years leading a strategy/planning team
  • Minimum 2 years experience with pharmaceutical industry marketing
  • Proven expertise in customer experience, digital marketing and integrated brand planning
  • Comfort across platform, product, service and communication tactics
  • A track record of productive collaboration across disciplines including Analytics, User Experience, Technology, Account Management, Project Management and Creative
  • Experience defining and leading qualitative and quantitative research
  • Knowledge of digital technologies, CRM and analytics
  • A compelling speaker who is comfortable creating and leading large group presentations and workshops
  • A strong writer who can concept and drive a persuasive narrative
  • Ability to balance multiple projects at once
  • Bachelors degree required, MBA a plus

At MRM, Relationship is our Middle name.

MRM//McCann is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results.

We employ the most innovative talent in the industry to digitally drive the transformation of our clients’ businesses and provide creative solutions to help brands grow meaningful relationships with people.

Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?

If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s)

  1. Ideas power everything
  2. We’re Better Together
  3. We’ll figure it out
  4. Complexity can be managed
  5. It only counts if we deliver
  6. Technology is magic


MRM//McCann is a leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report.  Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. MRM//McCann is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result of those strategies.


We love our diverse workplace! MRM//McCann is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.