location / New York, New York
date posted / 09/05/2017
job description / Senior Content Copywriter, MRM//McCann

Core Duties/Responsibilities

MRM//McCann is looking for a Senior Content Copywriter responsible for researching, writing, editing, & maintaining website and other electronic content (emails, e-newsletters, banner ads.) to enhance client customers’ online experience, promote key offerings & support client’s brand positioning. Develop & produce electronic content that reflects online usability best practices. Apply editorial skills to develop copy & integrate text, design & content organization/navigation. Work in close partnership with internal clients, account managers, designers, user experience designers & technical experts to ensure content, design & technical requirements meet business & user needs. Proactively review electronic content & recommend usability improvements, (content clarity, brevity, calls to action, & streamlined online navigation). Ensure web content meets established editorial, quality & industry standards for web usability & accessibility. Candidate will apply AP Style & client web & print editorial guidelines to all projects. Work with technical team to address challenges in displaying & integrating content with online customer service applications.

Required Qualifications: Excellent writing & editorial skills. Strong understanding of AP Style Guide and associated grammar, punctuation, style & copyediting rules. Bachelor’s degree or equivalent work experience.

A minimum of 3 years of experience in web content development. A solid understanding of current industry standards & techniques for digital content management. Strong relationship management skills –will be interfacing with internal clients & creative staff to ensure high quality work. Project management skills – strong problem solving skills & ability to prioritize, coordinate, & execute multiple tasks. Working knowledge of MS Office applications, including Word, PowerPoint, Outlook, SharePoint and Excel. Understanding of web analytics.

At MRM, Relationship is our Middle name.

MRM//McCann is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results.

We employ the most innovative talent in the industry to digitally drive the transformation of our clients’ businesses and provide creative solutions to help brands grow meaningful relationships with people.

Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?

If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s)

  1. Ideas power everything
  2. We’re Better Together
  3. We’ll figure it out
  4. Complexity can be managed
  5. It only counts if we deliver
  6. Technology is magic                                                       

We love our diverse workplace! MRM//McCann is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.


Required Skills/Knowledge/Experience