location / Princeton, New Jersey
date posted / 05/12/2017
job description / Associate Media Director, MRM//McCann

Core Duties/Responsibilities

 

Position: Associate Media Director

 

MRM//McCann Media is looking to add talent to our quickly growing media team. We offer an environment that is challenging, creative, collaborative and supports individual professional development. All media team members interface with account services, strategy, creative, paid search, social and analytics teams on a daily basis and gain exposure to a wide variety of marketing programs due to a well-established “sharing” culture. MRM//McCann Media offers an exciting opportunity to learn about marketing across sectors and program types (awareness, engagement, conversion-driving), while increasing depth of experience in key focus areas.

 

The selected candidate will be dedicated to an extremely dynamic, global client. All media strategy and planning, along with most of the media buying, is managed by the core media team in Princeton, while some international media buying is coordinated with in-market MRM//McCann partner offices.

 

Plans are heavily digital (display, video, audio, native, social, search), along cross-channel partnerships with education resources and a bit of out-of-home. Our media tracking, analysis and optimization is increasing in sophistication every day and ladders up to a larger effort to manage performance across geographies and touch points (media, social, client websites, et al.)

 

Candidates should have a successful track record of managing complex media plans, as well as winning client confidence through sound strategic thinking, qualitative and quantitative support and excellent communication and leadership skills. Collaboration, project management and a great work ethic are important as well, having a ripple effect that impacts the entire team.

 

RESPONSIBILITIES:

  • Develop the strategic framework for media planning, measurement and tracking
  • Plan, negotiate and execute US/CA plans (with assistance from other team members)
  • Coordinate international plan execution with in-market MRM//McCann offices
  • Ensure quality, creativity and integrity of all services provided, as well as timely delivery
  • Monitor and analyze performance, side-by-side with MRM Analyst
  • Optimize rigorously to increase contributions to objectives with greater efficiency
  • Mentor one team member
  • Develop client trust and confidence
  • Read industry trades and stay updated on digital marketing trends

 

 

Required Skills/Knowledge/Experience

QUALIFICATIONS

 

  • 5+ years’ experience in media
    • Heavy digital media focus desired w/some non-digital preferred
    • Brand-building and direct-response programs
    • Extensive client-facing experience
    • Strong cases; demonstrating performance and creativity
    • Programmatic buying – self-service or managed service
    • Proposal development and negotiation with publishers
    • Global experience a plus

 

  • Soft Skills:
    • Ability to see the big picture, complemented by superb attention to detail
    • Exceptional verbal/written communication
    • Strong mathematical and analytical skills
    • Technical understanding
    • Patient and goal-oriented mentoring

 

  • Tools & Software:
    • Media ad serving, tracking and analysis (e.g., DCLK or other)
    • Social media management platform (4C, Brand Networks, Sprinklr or other) a plus
    • Media Research (ComScore MediaMetrix or other)
    • Media R/F Planning (ComScore R/F or other) a plus
    • Site-side tracking platforms (Google Analytics or other) a plus 

 

 

At MRM, Relationship is our Middle name.

  • MRM//McCann is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results.

    We employ the most innovative talent in the industry to digitally drive the transformation of our clients’ businesses and provide creative solutions to help brands grow meaningful relationships with people.

    Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?

    If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s)

    1. Ideas power everything
    2. We’re Better Together
    3. We’ll figure it out
    4. Complexity can be managed
    5. It only counts if we deliver
    6. Technology is magic

                                          

    We love our diverse workplace! MRM//McCann is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.