location / Causeway Bay,
date posted / 05/08/2017
job description / Media Manager

Core Duties/Responsibilities

 

MEDIA Manager

 

We are one of the fastest growing integrated advertising agencies in Hong Kong specialising in digital marketing, analytics and technology solutions.

 

We are currently seeking a Paid Media Manager to join a team who will be responsible for a variety of highly visible global, regional and local client programs and projects. The position is located on-site in Hong Kong.

 

You should be a versatile individual who thrives in a fast-paced environment. You will join a unique team that provides a small business working style within a large organisation framework. Our goal is to identify the right person to grow along with us; as well as relevant experience, someone who is motivated, analytical, curious, creative and fun!

 

Job Summary:

  • Acquire new Google AdWords advertisers through online marketing
  • Join the Google in-house online marketing agency, O-Force

 

 

Job Objectives:

  • Drive acquisitions/revenue and acquire qualified leads for sales teams while voraciously learning and striving to become one of the best online marketers in the world

 

Tasks:

  • Hands-on AdWords management of Search, Display, Video, and Social campaigns
  • Daily performance optimization and budget management using DoubleClick
  • Ad copy creation and testing following best practices
  • Keyword and targeting research
  • Setup of new campaigns from scratch
  • Remarketing list management
  • Build channel-wide or media-wide strategies from scratch and proactively approach them
  • Learn to make latte art
  • Work with regional product marketing managers to establish strategies to achieve business objectives
  • Client engagement; familiarity in communicating performance and strategy to stakeholders

 

 

DESIRED BACKGROUND EXAMPLE:

  • Able to provide insights and knowledge in the following areas:
    • Program types (branding, engagement, lead generation, sales)
    • Best practices related to account structure, optimization, keyword match types, automated bidding strategies, etc.
    • Measurement: understand the best metrics for optimization depending on objectives
  • Experience setting up formal tests in campaigns
  • Experience with Google Analytics
  • Experience creating and delivering presentations with performance updates and media plans
  • Passion for the business; Interest in educating clients/peers and promoting growth
  • Avid reader of trade publications (e.g. Search Engine Watch), must demonstrate knowledge of new developments in Search Marketing
  • Excellent time management ability

 

REQUIREMENTS:

  • At least 3-4 years’ experience using Google AdWords (having an account to manage, setting up campaigns, writing engaging text ads, executing optimizations, etc.)
  • Strong English speaking and writing ability (this will be tested)
  • Fluency in other APAC languages desired

 

 

Those with required experience only please forward your resume to Ada.Wong@mrm-mccann.com

Required Skills/Knowledge/Experience