location / Causeway Bay,
date posted / 02/15/2017
job description / Junior Digital Analyst

Core Duties/Responsibilities


We are one of the fastest growing integrated advertising agencies in Hong Kong and are currently seeking a Digital Analyst to join a team who will be responsible for a variety of highly visible global, regional and local client programs and projects.

You should be a self-starter who thrives in a fast paced environment. You will join a unique team which provides a small business working style within a large organisation framework.


Duties include:

  • Monitor and measure the performance of client websites and online marketing activities across paid, owned and earned media channels, interpret and analyze website / digital campaign / ecommerce / media performance data
  • Create reports that include written and rich graphical representation of analysis, and present them to internal and Client teams
  • Apply insights to develop optimization and strategic recommendations
  • Stay on top of digital marketing, advertising technology and analytics industry trends


Required Skills/Knowledge/Experience

Skills Requirements:


  • Good understanding of digital marketing, digital media, digital channels and metrics, specifically around analytics + measurement
  • Experience in using major Analytics platforms such as Omniture, Google Analytics, or DoubleClick would be preferred
  • Must have ability to utilize advanced Excel features
  • Usage of Data Visualization Tools such as Tableau would be advantageous



Job Requirements:


  • Minimum 1-2 years of hands-on digital analytics experience
  • Experience with relaying reports to internal account teams & clients
  • Analytical rigor & strategic thinking ability
  • Must have the ability to learn new concepts, software applications and reporting consoles quickly
  • Good planning skills – and with a well organised approach to deliverables
  • Bachelors degree required preferably in business, economics, mathematics, or statistics
  • Excellent English (Native or Strong Fluency)


Applicant must be able to provide report samples & job references upon request.


Only candidates with required experience please forward your details to Ada.Wong@mrm-mccann.com